MAGGI Sauces have been an integral part of the Indian consumers’ households for decades now. Launched in the mid-1980s, MAGGI Sauces has been associated with category re-defining innovations from the very beginning, starting with the launch of the unique MAGGI Hot & Sweet and “It’s different” commercials featuring Jaaved Jaffrey and Pankaj Kapoor. Over the years, MAGGI has continuously re-invented itself in terms of new products, packaging, promotion & distribution to emerge and sustain itself as one of the largest sauces brand in India.
To cater to the diverse Indian palate, MAGGI has a host of variants, including:
- The quintessential Rich Tomato Ketchup and Rich Tomato Sauce (No Onion No Garlic)
- The unique Hot & Sweet Tomato Chilli Sauce
- The tangy and “chatkaaredar” Imli Pichkoo
MAGGI has also launched the Rich Tomato Ketchup and Hot & Sweet Tomato Chilli Sauce in a convenient doy pack format called Pichkoo that has made the unique flavors of MAGGI affordable to a whole new set of consumers.
The lip-smacking tastes and vibrant packaging ensures MAGGI Sauces stay true to its slogan – It's different!
