“Swasth Janani Swasth Sishu”- Breastfeeding is one of the key messages that Nestlé Start Heathy Stay Healthy propagates as a part of promoting healthy 1st 1000 days and believes that mother’s milk is the best nutrition of babies and lays foundation to a healthy future. Keeping this in mind, Nestlé in partnership with MAMTA launched a project- “Swasth Janani,Swasth Shishu” in Nov 2014 for a period of 8 months with the key objective-
- To increase knowledge attitude and behavior among pregnant women and lactating mothers
towards breastfeeding and its benefits
- Taking women from knowledge into practices to ensure all infants born are breastfed in 1 hour of birth and are breastfed exclusively for 6 months.
- To create enabling and supportive environment in the family and community for promoting breast feeding practices and behavior.
- To strengthen the public health system response to the nutritional needs of target groups and develop them as support group for women to sustain and succeed breastfeeding