Helping coffee farmers to increase their yield and income.
As demand for NESCAFÉ soluble coffee grows in the country, we have already begun training our coffee farmers to develop their agricultural practices in terms of quality, productivity and sustainability.
Nestlé also supports farmers in conducting assessments and obtaining certification from the Common Code for the Coffee Community (4C Association). In 2012, we established three 4C units at Kushalnagar, Kalpetta and Mudigere. Up till 2014, the NESCAFÉ Plan benefitted over 2318 farmers under various initiatives such as providing training on NESCAFÉ Better Farming Practices, soil testing / recommendations and medical check-up facilities.
In recent years Nestlé India has been doing extensive work to improve the penetration of its high quality NESCAFÉ instant coffee amongst consumers and to expand the market. The NESCAFÉ Plan is therefore important to ensure that our coffee business is sustainable and that the coffee farmers also benefit.
NESCAFÉ Better Farming practices training sessions is a complete package of solutions to all the issues that coffee farming community is facing in India. We greatly appreciate the efforts of Nestlé India for all their initiatives under NESCAFÉ Plan and look forward for their continued support in the coming years. Harish, 4C Farmer, Kushalnagar Unit
Currently the Coffee Board of India assists in research, development, extension, quality checks, market information and the domestic and external promotion of coffee from India. Nestlé India agronomists also work with coffee farmers and train them on how they can further improve the productivity and quality of coffee in a sustainable and efficient manner.
NESCAFÉ is the world’s leading coffee brand. As a leader we have the responsibility to continue to supply good quality coffee to consumers, while ensuring that coffee farming remains attractive for farmers and is sustainable across the value chain.
Nandu Nandkishore, Nestlé Executive Vice President and Zone Director for Asia, Oceania, Africa and the Middle East
The NESCAFÉ Plan demonstrates our commitment to working with thousands of farmers around the world, including in India, to provide training and technical assistance. By working with farmers in this way, we know where the coffee comes from, and they know they have a partner who will give them competitive prices for high quality produce.
There is a mutual interest. If we want to be successful in the long term we need to create value for our shareholders at the same time as for the communities in which we operate.