Nestlé India delights consumers with new variants of MAGGI Noodles


To Press Releases listNESTLÉ HOUSE,Aug 17, 2016

Nestlé India continues its endeavour to offer unique food experiences to consumers. Catering to multiple palates, the company is delighted to introduce new additions to the MAGGI Noodles portfolio: ‘MAGGI HOT HEADS’ and ‘MAGGI No Onion No Garlic Masala’. Cup noodles make a comeback with the re-launch of MAGGI CUPPA Masala & MAGGI CUPPA Chilly Chow as well as the introduction of MAGGI HOT HEADS CUPPA.

Building on the popularity of MAGGI Noodles and consumer trust, Mr. Suresh Narayanan, Chairman and Managing Director, Nestlé India said, “MAGGI Noodles has regained its leadership in the hearts and minds of the Indian consumer. It has been the consistent and abiding passion at Nestlé to marry the benefits of our extensive knowledge of flavours, technology and the science of nutrition with the tastes and experiences that delight our consumers. MAGGI HOT HEADS, MAGGI CUPPA and MAGGI No Onion No Garlic Masala are result of this passion and determination which we are pleased to offer.”

MAGGI HOTHEADS is a new sub-brand under MAGGI Noodles specifically targeted at those who enjoy delicious, spicy food. MAGGI HOTHEADS has 4 unique, never before flavours in Noodles with differential spice levels. Delicious & mildly hot Peri Peri, Smoking hot barbeque pepper, Yummy Chilli Chicken and the raw awesomeness of Green Chilli – all in Noodles! The Barbeque Pepper and Peri Peri flavours are also available as variants of MAGGI HOT HEADS CUPPA Noodles.

The MAGGI No Onion No Garlic Masala Noodles will cater to consumers preferring food without onion and garlic.

The cup-noodles variants that have been re-launched are MAGGI CUPPA Masala and MAGGI CUPPA Chilly Chow. The ‘Masala’ variant offers the classic MAGGI ‘Masala’ taste and ‘Chilly Chow’ is the spicier variant.

MAGGI HOT HEADS Noodles will be available for a price ranging between INR 20 to INR 22 for a 71 g pack. MAGGI No Onion No Garlic Masala Noodles priced at INR15 for a 70g pack will be available initially in Gujarat, Mumbai and Katra. MAGGI CUPPA Masala and MAGGI CUPPA Chilly Chow will be available for INR 40 (70g) and MAGGI HOT HEADS CUPPA Noodles variants for INR 50 (70g). We have partnered with Snapdeal for an online sale as well of all these variants.

Nestlé India Limited, Head Office: Nestlé House, Jacaranda Marg, M Block,
DLF City Phase – II, Gurgaon 122 002 (Haryana)
Phone: +91-124-3321275, Fax: +91-124-2389381
Registered Office: M-5A, Connaught Circus, New Delhi – 110 001
Corporate Identity Number: L15202DL1959PLC003786
Email ID: media.india@in.nestle.com; investor@in.nestle.com, Website: www.nestle.in