Nestlé India launches NESTLÉ a+ PRO-GROW containing 20% higher milk protein


To Press Releases listNESTLÉ HOUSE,Aug 26, 2016

Strengthening its core of Nutrition, Health and Wellness by offering products which combine great taste and healthy nutrients, Nestlé India is delighted to announce the launch of NESTLÉ a+ PRO-GROW. This is the latest addition to the NESTLÉ a+ brand and has 20% higher milk protein, specifically targeting growing children.

Speaking about the innovative product, Mr. Arvind Bhandari, General Manager-Dairy, Nestlé India, says, “NESTLÉ a+ PRO-GROW addresses specific needs of protein for growing children. All mothers are anxious about their child’s growth and want to make sure that their children get the best nutrition for growth. NESTLÉ a+ PRO-GROW, which comes in two exciting flavours of vanilla and chocolate, caters to this need as it has 20% more milk protein and contains all the essential amino acids.” Mr. Bhandari adds, “We have attempted to introduce nutrition benefits through milk for a new consumer segment. With high quality protein being critical during a child’s growing up years, NESTLÉ a+ PRO-GROW provides the perfect combination of taste and health.”

NESTLÉ a+ PRO-GROW comes in two packs, 1 litre pack for regular in-home consumption and 180ml small trial packs at competitive price points of Rs.99 and Rs.30, respectively. The product will be available across key cities in the first phase of the launch.

NESTLÉ a+ PRO-GROW is the latest addition to the NESTLÉ a+ brand which attempts to offer nutritional benefits to specific members of the family. As of now, NESTLÉ a+ milk range has three different offerings: NESTLÉ a+ Nourish which is a high quality milk for the entire family; NESTLÉ a+ Slim that has 15 times lower fat than regular milk for fitness focused adults and now NESTLÉ a+ Pro-Grow containing 20% more milk protein for growing kids.

Nestlé India Limited, Head Office: Nestlé House, Jacaranda Marg, M Block,
DLF City Phase – II, Gurgaon 122 002 (Haryana)
Phone: +91-124-3321275, Fax: +91-124-2389381
Registered Office: M-5A, Connaught Circus, New Delhi – 110 001
Corporate Identity Number: L15202DL1959PLC003786
Email ID: media.india@in.nestle.com; investor@in.nestle.com, Website: www.nestle.in