Start Healthy Stay Healthy
Breastfeeding is one of the key messages that Nestlé Start Heathy Stay Healthy propagates as a part of promoting healthy 1st 1000 days and believes that mother's milk is the best nutrition of babies and lays foundation to a healthy future.
Nestlé Start Healthy Stay Healthy is the expression of Nestlé's unique commitment to the first 1000 days, when nutrition has the greatest impact on life-long health. The first 1000 days of life represent a unique window of opportunity for Nestlé to impact future health and deliver against our Nestlé Nutrition vision: "Together with parents, healthcare professionals and like-minded partners we will nurture a healthier generation".
The 2017 campaign to educate the support system in a nursing mother's life to help her breastfeed for longer, by sharing her chores and responsibilities garnered 13 million views online. The campaign also reached out to 120 micro-communities of mothers.
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