Our commitment: Simplify our ingredient lists and remove artificial colours
Focusing on authentic ingredients
Consumers increasingly want to know what is in the foods and beverages they buy and to be able to clearly identify each ingredient listed on the food label. New trends have reinforced the demand for simplicity, transparency, authenticity and higher quality ingredients.
None of our products have artificial colours. Currently, consumers seek transparency, higher quality ingredients and authenticity in the composition of the food and beverages they consume. In line with this trend, we have developed a 'Kitchen Cupboard' approach to simplify our ingredient lists by using familiar and recognisable ingredients, such as vegetables, spices, herbs and flour, while reducing the quantity of salt and sugar in our foods and beverages.
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