Simplifying ingredient lists

Consumers want to know what’s in the foods and beverages they eat and drink, and it’s our job to ensure they’re able to recognize and understand the ingredients on our product labels.

Why it matters

Consumers increasingly expect to know what is in the foods and beverages they buy. They want to be able to recognize the ingredients listed on the label for a variety of reasons, such as ensuring that the content is nutritious, that it fits a lifestyle or health concern, or that it is sustainably manufactured. This means providing simple, clear information about our products, and removing unfamiliar ingredients from our recipes.

Our approach

We’re shifting our focus to ‘kitchen cupboard’ ingredients. This means removing unfamiliar ingredients from our product recipes and putting in the kinds of ingredients people know and recognize.

 

 

 

None of our products have artificial colours. Currently, consumers seek transparency, higher quality ingredients and authenticity in the composition of the food and beverages they consume. In line with this trend, we have developed a 'Kitchen Cupboard' approach to simplify our ingredient lists by using familiar and recognisable ingredients, such as vegetables, spices, herbs and flour, while reducing the quantity of salt and sugar in our foods and beverages.

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