Inspiring healthier lives

Despite increased efforts by governments, public health bodies, industry and civil organisations over the last decade, too many people are still dying from health challenges associated with under- and over-nutrition.

More than 5 million children under five die every year, mostly from preventable causes (WHO), while 28.5 million people of all ages die from obesity-linked non-communicable diseases (NCDs). As well as developing more nutritious foods and beverages, we believe it is crucial to inspire people to lead healthier lives.

Our approach

To help people lead healthier lives, we provide portion guidance, as well as access to more nutritional information than ever before. We promote healthy behaviours in children, healthy hydration and health-promoting food environments. We understand the power of marketing and promote healthier choices, following strict guidelines on the responsible marketing of breast-milk substitutes and on marketing to children. The first 1000 days are crucial to establishing healthy habits for life, so we focus particularly on maternal and infant health.

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