Project Jagriti, in partnership with Mamta Health Institute for Mother and Child (MAMTA), encourages good nutrition and feeding practices, improving nutrition and health at key life stages – adolescence to caregivers. Jagriti creates an enabling environment for the best health outcomes, involving the health care system and stakeholders from the community. The programme focuses on creating peer mentor support groups for counselling on healthy nutrition for pregnant and lactating women, encouraging the early initiation of breastfeeding, exclusive breastfeeding, improving breastfeeding practices and encouraging the uptake of public health services. The approach involves the health care system and stakeholders from the community to create an enabling environment for the best health outcomes.
During the years 2016 to 2018, the programme ran across 15 districts of Rajasthan, Karnataka, Maharashtra, Chandigarh, Odisha, Uttar Pradesh, Bihar and Delhi, reaching out to 4.6 million beneficiaries - 1.5 million direct and impacting 3.1 million beneficiaries indirectly.