Project Jagriti, in partnership with Mamta Health Institute for Mother and Child (MAMTA), encourages good nutrition and feeding practices, improving nutrition and health at key life stages – adolescence to caregivers. Jagriti creates an enabling environment for the best health outcomes, involving the health care system and stakeholders from the community. The programme focuses on creating peer mentor support groups for counselling on healthy nutrition for pregnant and lactating women, encouraging the early initiation of breastfeeding, exclusive breastfeeding, improving breastfeeding practices and encouraging the uptake of public health services. The approach involves the health care system and stakeholders from the community to create an enabling environment for the best health outcomes.
Till 2022, the project has reached out to over 9.7 million beneficiaries (3.1 million direct and 6.6 million indirect beneficiaries) across 10 States and Union Territories.