Today, more than 40 million children aged under five are considered overweight or obese (WHO), and almost 155 million children are stunted due to under-nutrition (UNICEF). This calls for action. At Nestlé, we believe that by helping new generations eat and drink better and exercise more, we will enhance quality of life and contribute to a healthier future.
We have created Nestlé for Healthier Kids to combine all our efforts that support parents, caregivers and communities in raising healthier children – from leading research and product formulation to education and innovative nutrition and lifestyle services.
In India, childhood malnutrition is a major public health concern. We aim to foster healthy behaviours in children and families through our programmes. Each of these is specially designed through its scope and approach, to address concerns for specific target groups.
Project Jagriti, which enables community action to enhance the uptake of public health services and improve nutrition and health among adolescents, young couples and caregivers.
Nestlé Healthy Kids Programme, dedicated to encouraging adolescents to live healthier by working with adolescents, teachers and parents in communities and schools.
Nestlé Start Healthy Stay Healthy, which educates parents on the importance of nutrition in the first 1000 days of life; and
Serve Safe Food that educates street food vendors on safe food practices and entrepreneurship.
Promoting good nutrition through our brands
Part of our initiative involves using our brands to positively impact children's health. We have made forward-looking commitments to reduce salt, sugars and saturated fats, and increasingly to add familiar and healthy ingredients to our foods and beverages.
We also ensure our brands leverage their communication power to support and inspire parents to raise healthier children. We do this by promoting balanced nutrition, healthy cooking, daily sport and healthy hydration. We also provide recipes for balanced breakfasts, portion guidance and simple lifestyle tips.
A robust policy
Our communication is supported by an industry-leading Policy on Marketing Communication to Children (pdf, 5.7Mb). All communication to children follows responsible marketing principles and is limited to foods and beverages meeting specific nutritional profiles. More at https://www.nestle.in/csv/individuals-families/marketing-children
Understanding children's nutritional gaps
Our initiative is underpinned by evidence-based findings conducted by our leading research and development (R&D) network.
Our two main studies are:
- Feeding Infants and Toddlers Study (FITS)This deepens our understanding of the eating patterns and nutritional intake of infants and toddlers from birth to age four.
- Kids Nutrition and Health Study (KNHS)This focuses on the eating and lifestyle habits of children aged 4–12, when many behaviours that influence health later in life are established.