Launching more nutritious products

We’re creating healthier new products and making our existing products healthier.

Why it matters

Nestlé was founded on a promise: to deliver nutritious food to those who need it. Today, that spirit is reflected in our goal to transform our recipes, making it easy for mothers and children around the world to consume healthy, affordable and tasty foods and beverages.

Our approach

We’re transforming our recipes to make it easier for mothers and children to eat healthy, affordable and tasty foods and beverages. At the same time, we’re acquiring new brands and launching new products that meet the growing consumer demand for nutritious products.

 

 

 

What we are doing

We’re working to deliver nutritious foods and beverages.

How we make our products tastier, healthier and more affordable

We designed the Nestlé Nutritional Profiling System (NNPS) to help us understand the nutritional value of our foods and beverages. It’s based on sound nutrition science and public health recommendations. Our goal is to transform our recipes to be healthier and tastier.

The system works by looking at where the product fits into an overall diet, what public health issues might be relevant, whether people are likely to eat large amounts (such as cookies), and what typical serving sizes will look like.

Using this, we’re able to create high-quality products with an understanding of their nutritional impact. We particularly focus on popular, affordable foods and beverages.

Children's food and beverages that achieved NF status in India

 

Our 60/40+ consumer testing programme ensures a taste preference by at least 60% of consumers, while NNPS ensures that our recipes have a positive nutritional contribution over the closest competitor. Our range of Popularly Positioned Products (PPP), fortified with micronutrients, provide nutritional value at an affordable cost.

The Access to Nutrition Index, 2016, rated Nestlé India as the leader in improving the affordability of its healthy and fortified products, as the only company (participating in the index) that 'discloses a clear commitment with specific reference to low-income populations'.

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