Our commitment: Address under-nutrition through micronutrient fortification
Helping families achieve good nutrition
Globally in 2017, 174 billion servings of fortified foods and beverages in 66 countries with higher vulnerability to micronutrient malnutrition were provided. Nestlé India is committed to reducing micronutrient deficiencies across India through fortification of our products. Our Popularly Positioned Products (PPPs) are fortified with micronutrients to counter under nutrition, especially among lower-income consumers.
As per the Access to Nutrition Index, 2016, Nestlé India is one of the only two companies (participating in the index) that base their product fortification strategy on country-wide market research and leads the rank when it comes to addressing micronutrient deficiencies through product fortification.
Masala-ae-Magic is a taste enhancer consisting of a mélange of aromatic traditional Indian roasted spices. This product was developed to suit different Indian cuisines and enhances the taste of existing ingredients in the dish.
Each serving (2g) is fortified with 15% of the daily requirement of vitamin A, iron and iodine as per RDA of an adult sedentary male.
In 2017, we delivered about 1.1 billion fortified servings through Masala-ae-Magic.
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