Marketing healthy choices

Our commitment: Leverage our marketing efforts to promote healthy cooking, eating and lifestyles

Marketing healthy choices 

Encouraging home cooking

As a responsible foods and beverage manufacturer, we put our expertise and global marketing reach to good use. We promote healthy living choices to those we touch.

MAGGI Creative Kitchen Activity (MCKA)

We utilise our global reach and scale to leverage brand communications to promote healthy eating habits and healthier lifestyle across our various media channels. Nestlé India launched the MAGGI Creative Kitchen Activity (MCKA) programme primarily for homemakers, to generate product awareness and usage. This programme is conducted across about 20 Indian cities, in homes, residential complexes, clubs and educational institutions by 6 regional home economists and 25 culinary consultants who are trained by our in-house culinary team. MCKA gives us the opportunity to educate consumers on the usage, versatility and convenience of our products through recipes. The recipe packages demonstrated during these sessions are nutritionally balanced and our experts communicate nutritional information and tips on healthy cooking and a balanced diet. We have also been able to use this medium to gather consumer feedback regarding our products.

We also conduct MAGGI & MILKMAID Cookery Contests, where the ladies create recipes/dishes using MAGGI products and Sweetened Condensed Milk. This provides a lot of engagement with our consumers and gives us an insight into the needs of the consumer and current food trends. Every year, we reach out to more than 200,000 consumers across India.

Related content

Find out more about our Global Commitments at