Marketing healthy choices

As a responsible foods and beverages manufacturer, we put our expertise and global marketing reach to good use. We promote healthy living choices to those we touch.

Our commitment

Leverage our marketing efforts to promote healthy cooking, eating and lifestyles

Why it matters

A company the size of Nestlé interacts with billions of individuals and families every day, with our products, services and communications. We want to put our expertise and global reach to good use, inspiring consumers to cook at home, eat a balanced diet and exercise more.

Our approach

We want to make a difference where we can. That means marketing healthy choices in an engaging way, like getting healthy living advice to families through our programmes.

What we are doing

We are focusing on delivering communication, information and knowledge on good nutrition.

MAGGI Creative Kitchen Activity (MCKA)

We utilize our global reach and scale to leverage brand communications to promote healthy eating habits and healthier lifestyle across our various media channels. Nestlé India launched the MAGGI Creative Kitchen Activity (MCKA) programme primarily for homemakers, to generate product awareness and usage. This programme is conducted across about 20 Indian cities, in homes, residential complexes, clubs and educational institutions by 6 regional home economists and 25 culinary consultants who are trained by our in-house culinary team. MCKA gives us the opportunity to educate consumers on the usage, versatility and convenience of our products through recipes. The recipe packages demonstrated during these sessions are nutritionally balanced and our experts communicate nutritional information and tips on healthy cooking and a balanced diet. We have also been able to use this medium to gather consumer feedback regarding our products.

We also conduct MAGGI & MILKMAID Cookery Contests, where the ladies create recipes/dishes using MAGGI products and Sweetened Condensed Milk. This provides a lot of engagement with our consumers and gives us an insight into the needs of the consumer and current food trends. Every year, we reach out to more than 200,000 consumers across India.


Related content

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