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Nestlé Healthy Kids Programme in India

The Nestlé Healthy Kids Programme forms part of the Company’s commitment to promote adolescent’s nutrition, health and well-being. Key to this programme is the understanding of a balanced diet, promotion of healthy eating habits, awareness of food and personal hygiene and the importance of physical activity as a part of daily routine of adolescents. Started as a pilot in 2009, the programme has expanded significantly since its inception, incorporating pertinent elements like plastic waste management etc. in the existing curriculum as well as including parents as direct beneficiaries in the programme.

Nestlé Healthy Kids Programme in India

The programme is based on multi-partnership approaches, and the partners have been mobilized into one common cause to deliver a program that is adapted to the needs of the adolescents. There are two modes of implementing this programme, one is with seven regional universities that conduct the ‘classroom sessions’ and the second is with NGO Magic Bus India Foundation that implements through the ‘sports for development’ model.

a) The classroom sessions are conducted in partnership with Universities through the Department of Home Science, Life Science and Agriculture Science wherein the programme content is developed jointly by Nestlé India team. Each student receives nutrition training - encouraging them to eat more vegetables and fruits, ensuring their meals are as nutritious and diversified as possible. Pre and post programme behavioural and knowledge tests are conducted to measure the effectiveness of learning and implementation.

b) Embracing non-traditional learning method of ‘sports for development’, the implementing partner Magic Bus India Foundation, engages with the adolescents in interactive sessions in which they receive nutrition knowledge and are encouraged to play regularly. By their very nature, sports is about participation, inclusion and a sense of belonging, and as a result of the Magic Bus sessions, the entire community comes together to promote healthier lifestyle.

Till date over 466,000 adolescents and over 30,000 parents across 25 States and Union Territories have been encouraged to live healthier lives through this Programme.

Impact Assessment Report

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