Adding vegetables, fiber and whole grains

We’re making our products healthier by filling them with more vegetables, whole grains, fibers, nuts and seeds

Why it matters

Vegetables, grains, bran, pulses, nuts and seeds are all excellent sources of fiber, vitamins, minerals and nutrients. Our studies into kids’ eating patterns and gaps in their nutrition suggest that they don’t eat enough of these ingredients, impacting their growth, development and health, so we’re putting more of them in our recipes. We also help families by providing nutritional advice on-pack and online and promoting healthy cooking at home.

Our approach

We have been increasing the amount of vegetables in our recipes, especially in our prepared meals, sauces, dressings and condiments – this is particularly good for parents and caregivers trying to get kids to eat more vegetables. We’re also increasing the amount of whole grains in our breakfast cereals and reviewing our full product portfolio to see where we can fit more healthy ingredients.

What we are doing

We’ve been adding more of the good stuff.

We constantly innovate to incorporate fibre into our products by adding nutrient sources such as whole grains, fruit and vegetable bits. We promote healthy cooking, provide nutrition guidance on packs and online references wherever relevant, to encourage consumption of these ingredients through our products.

 

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