Our commitment: Increase vegetables, fibre-rich grains, pulses, nuts and seeds in our foods and beverages
Helping families achieve balanced diets
Whole grains and vegetables can be important sources of fibre, vitamins and minerals, which are essential for balanced diets. However, recent research indicates that children and adults are not eating enough of these nutrient-dense food ingredients.
We constantly innovate to incorporate fibre into our products by adding nutrient sources such as whole grains, fruit and vegetable bits. We promote healthy cooking, provide nutrition guidance on packs and online references wherever relevant, to encourage consumption of these ingredients through our products.
Find out more about our Global Commitments at