Our commitment: Leverage our marketing efforts to promote healthy cooking, eating and lifestyles
MAGGI Creative Kitchen Activity (MCKA)
We utilise our global reach and scale to leverage brand communications to promote healthy eating habits and healthier lifestyle across our various media channels. Nestlé India launched the MAGGI Creative Kitchen Activity (MCKA) programme primarily for homemakers, to generate product awareness. This programme is conducted across about 20 Indian cities, in homes, residential complexes, clubs and educational institutions by 6 regional home economists and 30 culinary consultants who are trained by our in-house culinary team. MCKA gives us the opportunity to educate consumers on the usage, versatility and convenience of our products through recipes. The recipe packages demonstrated during these sessions are nutritionally balanced and our experts communicate nutritional information and tips on healthy cooking and a balanced diet. We have also been able to use this medium to gather consumer feedback regarding our products and data collection for Customer Relationship Management programs. Every year, we reach out to nearly 200,000 consumers across India.
Nutrition partners for Running and Marathon events
Nestlé India has, at several occasions, partnered with PROCAM Running, organisers for running and marathon events across 4 metros. Through this partnership, we have reached out to nearly 1,00,000 runners across the 4 cities. Our post-race refreshments highlight the nutritional benefits of our products, especially after a strenuous physical activity such as a long distance run or a marathon. During the Get Active Expo, we set up a nutrition kiosk with expert sport nutritionists who provide personalised nutrition counselling to participants. In 2016, we provided counselling to nearly 2,000 runners through this kiosk, and established prospective relations with aspiring runners to help plan their nutrition needs for future races.
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