Our commitment: Address undernutrition through micronutrient fortification
Nestlé India is committed to reducing micronutrient deficiencies across India through fortification of our products. In 2016, Nestlé provided 53 billion servings of iron, 102 billion servings of iodine, 35 billion servings of vitamin A and 14 billion servings of zinc, globally. Our Popularly Positioned Products (PPPs) are fortified with micronutrients to counter under nutrition, especially among lower-income consumers.
As per the Access to Nutrition Index, 2016, Nestlé India is one of the only two companies (participating in the index) that base their product fortification strategy on country-wide market research and leads the rank when it comes to addressing micronutrient deficiencies through product fortification.
Through bio fortification, we endeavour to crop varieties naturally rich in micronutrients. In collaboration with HarvestPlus, we are exploring the availability of zinc-biofortified wheat in India.
Masala-ae-Magic is a taste enhancer consisting of a mélange of aromatic traditional Indian roasted spices. This product was developed to suit different Indian cuisines and enhances the taste of existing ingredients in the dish.
Each serving (2g) is fortified with 15% of the daily requirement of vitamin A, iron and iodine as per RDA of an adult sedentary male.
In 2016, we delivered 1 billion fortified servings through Masala-ae-Magic.
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