Breastfeeding is one of the key messages that Nestlé Start Heathy Stay Healthy propagates as a part of promoting healthy 1st 1000 days and believes that mother's milk is the best nutrition for babies and lays the foundation to a healthy future.
Nestlé Start Healthy Stay Healthy is the expression of Nestlé's unique commitment to the first 1000 days, when nutrition has the greatest impact on life-long health. The first 1000 days of life represent a unique window of opportunity for Nestlé to impact future health and deliver towards our Nestlé Nutrition vision: "Together with parents, healthcare professionals and like-minded partners we will nurture a healthier generation".
In line with the Company’s belief that breastfeeding is best for babies, Nestlé Start Healthy, Stay Healthy (SHSH) in India has actively advocated breastfeeding to mothers, would-be mothers and Health Care Professionals (HCPs).
During 2018, it continued its efforts to educate the support system in nursing mother’s life to help her breastfeed for longer by sharing her chores and responsibilities, through a digital campaign. The SHSH digital outreach programme in collaboration with multiple platforms has helped us reach over 50 million people in 2018.