Fortification

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We aim to provide consumers with products that are nutritious, tasty and affordable. Popularly Positioned Products (PPPs) are high-quality food products that provide nutritional value at an affordable cost.

With a large proportion of India’s population suffering the consequences of deficiencies in key micronutrients such as iron, zinc, iodine and vitamin A, fortifying our Popularly Positioned Products (PPPs) with micronutrients can help address deficiencies where they are most prevalent; among lower-income consumers.

Some PPPs developed by Nestlé India are Chotu MAGGI, MAGGI Masala-ae-Magic spice seasoning and Chotu MUNCH chocolate confectionery.

Learn more about how Nestlé is helping to promote increasing awareness of micronutrient deficiencies .