Information and dialogue
Our commitment: Provide meaningful and accurate environmental information and dialogue
Capitalising on our direct access to consumers through our products, we promote sustainable consumption and encourage them to reduce, recycle and recover by making informed choices. Through clear and meaningful communication, our initiatives of Beyond the Label (BTL) and QR code aim to keep our consumers aware of the environmental performance of our products.
In 2016, 49% of our products were BTL labelled, which is a steep rise from 6% in 2014.
Many of our products highlight their environmental sustainability aspects through on-pack messaging, stating ingredients, production methods and adherence to standards. Product packaging also often indicates how it can best be used and recycled to maximise resource efficiency.
Find out more about our Global Commitments at