Coffee: The NESCAFÉ Plan
The NESCAFÉ Plan is a global initiative that brings together under one umbrella, Nestlé's commitments to support responsible farming, production and consumption.
To us, goodness is more than just providing the best quality in a cup- We go ‘Beyond the cup’
In India, we kick started the NESCAFÉ plan implementation in 2012, with an aim to share our global coffee expertise with coffee farmers in the coffee growing regions of South India and train them in responsible farming to improve their agricultural practices to improve quality, productivity and sustainability over the long term.
For this, we have a set up a coffee demonstration farm and training centre in Coorg. We also support farmers in conducting assessments and obtaining certification from the Common Code for the Coffee Community (4C Association). In 2012, we established three 4C units at Kushalnagar, Kalpetta and Mudigere.
The NESCAFÉ Plan has benefitted over 1,700 farmers through technical assistance in 2013.
NESCAFÉ Plan in India: Overview
- Launched in 2012, with a focus on three Districts in the main coffee growing regions: Coorg and Chikmagalur in Karnataka and Waynad in Kerala
- Farmers trained on NESCAFÉ Better Farming Practices - 1227
- Global Partners – 4C Association
I am happy that the NESCAFÉ PLAN is being launched in India. It will provide coffee farmers with technology and best practices for sustainable production of high quality coffee and also benefit them with improved access to markets.
Shri Jawaid Akhtar, I.A.S, Chairman of the Coffee Board of India. @ Launch of the program