Balaram Mullick and Radharaman Mullick reimagine classics with
Nestlé Professional’s KitKat® Spread
Two entities with legacies steeped in history, and one shared goal – unlocking happiness through food.
This Durga Puja, sweetness will reign supreme on Kolkata streets as Nestlé Professional partners with Balaram Mullick and Radharaman Mullick. As a part of this partnership the legendary sweet shop will bring alive three heavenly iterations of the classic Sandesh, Rosogolla and Jalbhara, reimagined with the magic of KITKAT® spread.
Talking about the partnership, Mr. Saurabh Makhija, Head, Nestlé Professional’s said, “As Indians we love both our payesh, and our pies. Durga Puja is the perfect occasion to bring these two worlds together. An amalgamation of Indian flavors, right from the heartland of sweets – Kolkata, imagined with the chocolatey twist of a global brand like KITKAT® spread. This innovation further reiterates our commitment to fostering culinary creativity and enhancing consumer experience.”
Mr. Sudip Mullick, Proprietor, Balaram Mullick and Radharaman Mullick, said, "With this launch, it is truly a fantastic opportunity to collaborate with a brand like KitKat—a brand we have cherished since childhood. Balaram Mullick’s innovative idea of using KitKat Spread in Bengali sweets adds a fresh twist to this category. I am delighted that the product turned out exactly as I had envisioned, and I believe it has the potential to be a true game-changer in the Bengali sweets segment."
As part of the collaboration, the iconic chain will create Chocolate Rosogolla, Chocolate Jolbhara, and Crispy Choco Sandesh made with KITKAT® spread. These are available across all 18 outlets spread across Kolkata.
For more information, please contact:
Ambereen Ali Shah, [email protected], +91 9717022731
Amit Kumar Roy, [email protected], +91 8447737626
