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KITKAT launches “Break par sirf break” Campaign

~Reminds us what a true quality break feels like~ 

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Nestlé House

KITKAT has launched its new “Break par sirf break” campaign reminding consumers to disengage completely during breaks. The campaign is based on the insight that in today's fast-paced world, consumers’ minds are rarely at rest, even during breaks. They are constantly bombarded with notifications, tasks and distractions, making it hard to fully disconnect. The campaign features Ayushmann Khurrana and Queen’s iconic “I want to break-free” song title.

The latest campaign illustrates how KITKAT provides a truly disengaging break as one snaps into the KITKAT fingers for a delicious experience, reminding us that a break should be just that — a break!

Commenting on this partnership, Rupali Rattan, Director, Confectionery business, Nestlé India, said, “KITKAT has always championed breaks and with this new campaign, we are focusing on the importance of taking good quality breaks with KITKAT. Encouraging youth to truly disconnect on their breaks and what better endorsement than by Queen’s ‘I want to break-free’ song title”

Link to digital film: Break pe sirf KitKat break! (youtube.com)

For more information

Ambereen Ali Shah, [email protected], +91 9717022731

Amit Kumar Roy, [email protected], +91 8447737626