Nestle launches a new product MUNCH Max offering consumers more of everything they love about MUNCH – Xtra crunchy experience and Xtra choco taste. The latest campaign continues to encourage consumers to crunch with confidence and ‘Find their Max’ confidence in their everyday attitude.
Commenting on the campaign launch, Rupali Rattan, Head of Confectionery Business, Nestlé India said, “With MUNCH our endeavour has constantly been to be loved by our consumers and bring them exciting propositions and memorable campaigns. New MUNCH Max promises to give not only an elevated taste experience but also to celebrate ‘MUNCH confidence’ with one of the most promising and talented young actors of today, Kartik Aaryan. His positive vibes, unique style quotient and confident attitude resonate very well with the youth today and we are thrilled to have him on board.”
Talking about this campaign and his association with the brand, in actor Kartik Aaryan said, “I am delighted to be a part of this campaign and for the launch of Nestle MUNCH Max. I truly believe in the core idea of the campaign. All we need to do is to look within ourselves to see what sets us apart. Our confidence and attitude are what help us not only achieve our dreams but also achieve them in style."
Creative Agency: Wunderman Thompson
TVC Links: https://www.youtube.com/watch?v=TVKN2_nxhPg
For more information:
Ambereen Ali Shah, [email protected], +91 9717022731
Shashank Kumar Nair, [email protected], + 91 9818077775