Today Nestlé India announces its commitments towards 2020 to help make MAGGI ‘Simply Good’. The iconic MAGGI brand is on a mission to support home cooks with healthier and tastier choices, by simplifying ingredients, reducing sodium and increasing micronutrient fortification.
Commenting on the development, Mr. Suresh Narayanan, Chairman & Managing Director, Nestlé India Ltd. said, “With ‘Simply Good’ 2020 initiative, we are building a new, a better, and an even stronger MAGGI brand driven by our purpose which is ‘enhancing quality of life and contributing to a healthier future’. It is a step where we want to introduce products which offer healthier choices to our consumers as we simplify our ingredients and encourage home cooking. At the forefront of this drive is the commitment to reshape MAGGI brand’s products to emphasize the use of familiar and common ingredients that people know and use for home cooking, from their own kitchen cupboard.”
In India, the ‘Simply Good’ commitment journey begins with Iron fortification, especially since many Indians are Iron deficient (Anemic). As per the latest (2015-16) National Family Health Survey, 53% females and 22.7% males (15-45 years) suffer from Iron deficiency with an almost equal split across rural and urban India. Nestlé India is exploring ways to fortify its mass consumption products to close the gap and contribute to the larger national objective.
With 2.5 billion portions of MAGGI Masala noodles consumed annually in India, the changes will have a major positive impact. It is currently consumed by 1/3rd of India’s total households i.e. by 9 crore families spread homogenously across segments, roughly 7 million serves a day. Given the scale and popularity, MAGGI Masala noodles offer a powerful platform to address Iron deficiency through the iron fortified variant, which will provide for 15% of the RDA and is a small step towards addressing Iron deficiency.
Additionally, in its quest for improving ingredients, we shall continue to bring down Sodium levels per serving. Over the last 10 years, we have brought down Sodium levels by 32.7% in our MAGGI portfolio. We are committed to further bringing it down by 10% by 2020.
This is a reaffirmation of Nestlé’s global commitments on nutrition, health and wellness as we are rightly poised to bring in this change in India. Nestlé also places high priority on providing consumers with nutrition information on food labels so they can make informed dietary choices. We have also introduced GDA on packs to give transparent information about the nutrients like energy, total fat, saturated fat, sugar and sodium.
Nestlé India Limited, Head Office: Nestlé House, Jacaranda Marg, M Block,
DLF City Phase – II, Gurgaon 122 002 (Haryana)
Phone: +91-124-3321275, Fax: +91-124-2389381
Registered Office: M-5A, Connaught Circus, New Delhi – 110 001
Corporate Identity Number: L15202DL1959PLC003786
Email ID: [email protected]; [email protected], Website: www.nestle.in