To Press Releases listNestlé House,Nov 30, 2016
In an endeavor to create awareness for the cause of girl child education, Nestlé India recreates the iconic song, ‘School Chale Hum’ originally produced by Bharatbala. Through this song, Nestlé India aims to draw support towards the corporate social initiative, #EducateTheGirlChild in association with Nanhi Kali, one of the largest NGOs imparting education to underprivileged girl children across India.
School Chale Hum was initially composed in 2006 in support of the Indian government programme, Sarva Shiksha Abhiyan and was produced by BharatBala Productions. Sarva Shiksha Abhiyan aims at boosting the objective of universalization of elementary education. However, the situation continues to be grim with 20 million girls still dropping out of school each year. Nestlé India decided to bring some of the most renowned names in the industry to re-interpret the song to support girl child education.
In support of the cause, the musical trio of Shankar, Ehsaan and Loy put together a new music composition along with lyricist Anvita Dutt and singer Harshdeep Kaur. Their intention has been to give the original composition, a new life. Young girls from the Nanhi Kali Program, the partners for this corporate initiative also participated by singing the song along with the lead singer.
Speaking on the partnership Mr. Suresh Narayanan, Chairman and Managing Director, Nestlé India said, “Music is one of the most powerful and influential means of uniting people for a cause. As part of our corporate social initiative, #EducateTheGirlChild we decided to create further awareness about girl child education through a song. This song represents the collective societal objective to spread awareness and evangelize support for the cause. We are humbled by the positive response that we have received from our corporate social initiative to educate the girl child. Educating the girl child has a much larger impact. Not only does education improve the lives of the girl child, it also brings positive changes to their families, communities and economies.”
Sharing their thoughts on this anthem, the talented team of Shankar, Ehsaan and Loy said, “Education is the way forward for progress. Education of the girl child in a country like India is of utmost importance as it will give the girl a chance to progress and to be independent, which will contribute to the betterment of society as a whole. We are honoured and grateful to be associated with Nestlé India for this cause.”
Adding to this further, Bharat Bala said, “We need to do everything we can to make quality education an immediate reality for every girl child around the country. I'm proud and honoured to be a part of this important initiative because when we educate our girl children we build a more empowered and enlightened nation. Let's come together to give a voice to our youngest and most curious minds."
Through the partnership with Nanhi Kali, Nestlé India is providing on ground support to girl children through necessary academic material and social backing under the aegis of the Nestlé Healthy Kids Programme. This has been augmented by identifying critical centers of education of the Nanhi Kali project and imparting nutrition education there.
Highlighting the need for girl child education and with the intent to create awareness, Nestlé India conducted a three-fold campaign under #EducateTheGirlChild starting August this year. The company changed the brand properties of 100 million packs of MAGGI Noodles, KIT KAT and Nescafé in support of the cause. The campaign also had an on ground activation, Run the Extra 100m at the Airtel Delhi Half Marathon.
School Chale Hum I #EducateTheGirlChild
For more information:
RUMJHUM GUPTA - NESTLÉ INDIA 91- 9871749492
SHASHANK KUMAR NAIR - NESTLÉ INDIA + 91 9818077775
Nestlé India Limited, Head Office: Nestlé House, Jacaranda Marg, M Block,
DLF City Phase – II, Gurgaon 122 002 (Haryana)
Phone: +91-124-3321824, Fax: +91-124-2389381
Registered Office: M-5A, Connaught Circus, New Delhi – 110 001
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Email ID: firstname.lastname@example.org; email@example.com, Website: www.nestle.in