In line with the vision to introduce products rooted in nutrition, health and wellness, Nestlé India will be adding Nestlé Breakfast Cereals from Cereal Partners Worldwide (CPW) to its existing portfolio this year. CPW is a 50/50 joint venture which combines the expertise of Nestlé S.A, Switzerland and General Mills Inc., United States, to produce and sell breakfast cereals. The Board of Directors of Nestlé India has approved the proposal.
Commenting on the decision, Mr. Suresh Narayanan, Chairman and Managing Director, Nestlé India said, "We firmly believe breakfast is the most important meal of the day. We also believe eating a nutritious breakfast sets the tone for the rest of the day and acts as the foundation for a healthier future. The consumer need for breakfast choices is only growing and companies need to bring more options to satisfy this need. We are therefore pleased to be introducing Nestlé Breakfast Cereals in India. This business complements our current portfolio by combining our expertise in food and this category, globally."
With this launch, Nestlé India's objective is to provide high quality nutritious breakfast cereals to our customers in India.
About Nestlé Breakfast Cereals
Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the marketer of Nestlé Breakfast Cereals. Established in 1990, CPW is a long-standing partnership between Nestlé and General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong global network with 4,600 employees, 17 factories, four R&D centers and sales teams in more than 130 markets.