Feb 05, 2012
Nestlé S.A. Global Head of Sales and Marketing visits India
Endorses the ongoing work at Nestlé India and Celebrates 100 Years landmarkNestlé House, Gurgaon, February 6, 2012: This year Nestlé is celebrating the landmark of ‘100 years of Building Happy Nests’ in India and of providing ‘Good food, Good Life’. In almost all the businesses that the Company operates in, Nestlé brands continue to be the No.1 or No.2. and Nestlé India has been growing steadily over the past many years.
With economic growth and changing lifestyles in India, Global Head of Sales and Marketing Mr. Patrice Bula, EVP Nestlé S.A. travelled to India to better appreciate the Indian market, changing consumers and the rapidly increasing distribution of Nestlé products. He travelled out of the metro cities to Nagpur and smaller markets in the interior to experience the consumer purchase behavior. He also visited consumer homes to understand the ‘consumer habits and aspirations’ which is a continuing thrust area for Nestlé India and also met with the sales and marketing teams for a deeper insight into their activities.
Concluding his brief visit, Mr. Patrice Bula strongly endorsed the strategic work in sales and marketing at Nestlé India and stated “ Nestlé is now celebrating very successful 100 years in India, continually building on consumer trust. We firmly believe that Sales and Marketing is about responsible engagement with consumers in line with our spirit of providing ‘Good Food, Good Life". Nestlé India is doing an excellent job in developing tasty and healthy food concepts and engaging well with consumers across income segments. I have seen some very good innovations and renovations in advertising communication, product development and in expanding the distribution network and our brands MAGGI, NESCAFÉ, KIT KAT, EVERYDAY, NESTLÉ, POLO amongst others are continuing to get stronger. With the impact of economic growth and changing lifestyles in India, the need for science based nutrition in products that we consume everyday is going to be almost critical for a good life. I am sure that the sales and marketing team will continue to harness our global expertise in R&D and Nutrition and the next 100 years will clearly be even more exciting for Nestlé in India”.
Nestlé is the leading Nutrition, Health and Wellness company that continues to delight consumers and create economic value for society. The core is to enhance the quality of consumers lives every day, everywhere by providing tastier and healthier food and beverage choices and encouraging a healthy lifestyle.